PPC Executive

Experience- 1+ Years

Responsibilities:-

• Participate in forming effective paid search strategies.
• Launch and optimize various PPC campaigns.
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting.
• Monitor budget and adjust bids to gain better ROI.
• Produce reports for management (e.g. dashboards).
• Write attractive and concise ad copy for adverts.
• Find ways to reduce the risk of click fraud.
• Keep abreast of PPC and SEM trends.
• Good knowledge of Google Tag Manager, Google Analytics & Google Merchant.
• Knowledge of Conversion setup & Audience Creation.

Requirements and Skills:-

• Proven experience as a PPC Executive or Digital Marketing Executive.
• Experience in data analysis and reporting.
• Knowledge of SEO and digital marketing concepts.
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
• Working knowledge of analytics tools (Google Analytics, GTM, Google Trends, etc.)
• Understanding HTML, CSS, and XML is a plus.
• Proficient in MS Office (particularly Excel).
• Excellent written & verbal communication skills.
• Analytical thinking with strong math skills.
• Graduation in Marketing, Digital Media, or a related field; AdWords certification is a plus.