Experience- 1+ Years
Responsibilities:-
- Participate in forming effective paid search strategies.
- Launch and optimize various PPC campaigns.
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Produce reports for management (e.g. dashboards).
- Write attractive and concise ad copy for adverts.
- Find ways to reduce the risk of click fraud.
- Keep abreast of PPC and SEM trends.
- Good knowledge of Google Tag Manager, Google Analytics & Google Merchant.
- Knowledge of Conversion setup & Audience Creation.
Requirements and Skills:-
- Proven experience as a PPC Executive or Digital Marketing Executive.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of analytics tools (Google Analytics, GTM, Google Trends, etc.)
- Understanding HTML, CSS, and XML is a plus.
- Proficient in MS Office (particularly Excel).
- Excellent written & verbal communication skills.
- Analytical thinking with strong math skills.
- Graduation in Marketing, Digital Media, or a related field; AdWords certification is a plus.
