PPC Executive

Company: Bharat Homeopathy

Location: Gurgaon

Salary: Up to ₹27,000 CTC

Working Days: 6 Days a Week

Office Timings: 10:00 AM – 7:00 PM

Work Mode: Work From Office

Job Summary Bharat Homeopathy is looking for a result-oriented PPC Executive to manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant digital channels. The ideal candidate should have hands-on experience in campaign management, performance analysis, lead generation, and optimization.

Key Responsibilities

• Plan, create, manage, and optimize PPC campaigns across Google Ads, Meta Ads, and other platforms. Conduct keyword research and identify relevant targeting opportunities.
• Monitor campaign performance, budgets, CPC, CTR, CPL, conversions, and ROI.
• Create and manage ad copies, audience targeting, bidding strategies, and campaign structures.
• Regularly analyze campaign data and prepare performance reports.
• Optimize campaigns to improve lead quality and reduce cost per lead.
• Conduct A/B testing of ad copies, creatives, audiences, and landing pages.
• Coordinate with the creative and content teams for ad creatives and promotional campaigns.
• Track competitors, market trends, and industry developments.
• Identify opportunities for scaling high-performing campaigns.
• Ensure effective utilization of advertising budgets.
• Maintain accurate campaign records and provide regular performance updates.

Required Skills

• Hands-on knowledge of Google Ads and Meta Ads.
• Strong understanding of PPC and digital marketing concepts.
• Knowledge of keyword research and audience targeting.
• Ability to analyze campaign data and performance metrics.
• Strong analytical and problem-solving skills.
• Good communication and reporting skills.
• Ability to work with targets and deadlines.
• Basic knowledge of Google Analytics/GA4 and conversion tracking will be an advantage.

Experience 1–3 years of relevant experience in PPC / Performance Marketing preferred.