Job Description

Role & responsibilities:

- Manage hands-on Google Ads, Google AdWords, Meta/Facebook Ads and PPC campaigns for EdTech/app campaigns.

- Research keywords, audiences and competitors; create ad copies, creative briefs, landing-page/app funnel ideas and campaign structures.

- Manage budgets, forecast spends and recommend allocation based on performance.

- Prepare weekly performance reports with clear insights and action points.

- Work with ASO/app-store listing improvements where needed. ASO or app marketing is preferred, not mandatory.

Preferred candidate profile:

- 1-4 years hands-on experience in Google Ads, Facebook/Meta Ads and PPC/performance marketing.

- Strong understanding of lead generation, paid media, campaign optimization, tracking and analytics.

- Good to have: ASO, App Store Optimization, app marketing, EdTech or education/training lead-generation experience.

Key skills:

Google Ads, Google AdWords, Facebook Ads, Meta Ads, PPC, Pay Per Click, Performance Marketing, Paid Media, Search Engine Marketing, SEM, Google Analytics, Campaign Optimization, CPL, CPA, ROI, ROAS, CTR, CPC, Lead Generation. Good to have: ASO, App Store Optimization, App Marketing.