Platform & Performance Marketing Lead

About Us

DOJOX Training and Consulting Pvt Ltd is a next-generation learning platform focused on transforming how individuals learn, grow, and execute.

We are building a cutting-edge online video marketplace for e-learning and professional development across the Middle East, Africa, and Asia. Our platform delivers high-quality video courses, expert-led programs, and practical learning experiences in both Arabic and English.

We are building DOJOX – a next-generation learning platform.

Looking for someone who can manage the platform AND drive growth.

This is not a typical marketing role.

This is about execution, systems, and results.

Key Responsibilities

1. Platform Management (Graphy)

• Manage DOJOX LMS platform (website + apps)
• Setup and optimize courses, landing pages, and user flow
• Ensure smooth platform performance

2. Performance Marketing

• Run and manage:
• Meta Ads (Facebook/Instagram)
• Google Ads (Search + PMax)
• Optimize campaigns for:
• Leads
• Conversions
• ROI

1. 3. Funnel Building & Optimization

• Build:
• Landing pages
• Webinar funnels
• Lead capture systems
• Improve:
• Conversion rates
• User journey

1. 4. Automation & Integrations

• Setup:
• WhatsApp automation
• Email marketing
• CRM integrations
• Tools:
• Zapier / Pabbly
• Google Analytics

1. 5. Analytics & Reporting

• Track:
• CPL (Cost per lead)
• Conversion rate
• Funnel performance
• Provide weekly reports and insights

1. 6. Growth Strategy

• Plan campaigns for:
• Course launches
• Webinar funnels
• DOJOX growth

1. REQUIRED SKILLS

Must Have

• Experience in Meta Ads + Google Ads
• Funnel building experience
• LMS platform experience (Graphy / Kajabi / Teachable)
• Basic tech understanding (no-code tools)