Google Ads Mastery:
- Plan, create, and optimize Google Ads campaigns to achieve maximum return on investment
- Conduct keyword research, write compelling ad copy, and implement A/B testing strategies
- Monitor campaign performance, adjusting bids, targeting, and strategy to meet goals
Facebook & Instagram Advertising:
- Develop and manage effective paid advertising campaigns on Facebook and Instagram
- Focus on strategic audience segmentation, creative development, and budget allocation
- Continuously monitor and refine ad performance for improved reach and conversions
Social Media Profile Management:
- Manage brand presence across platforms such as Facebook, Instagram, Twitter, and LinkedIn
- Curate and schedule content that engages users and aligns with brand voice
- Monitor interactions, respond to comments/messages, and build community engagement
Analytics & Reporting:
- Use tools like Google Analytics, Facebook Insights, and other platforms to track performance
- Prepare regular reports on ad and content performance
- Analyze data to identify trends and provide actionable insights for ongoing optimization
Requirements:
- 1–2 years of proven experience in digital marketing, particularly in Google Ads and Meta Ads (Facebook & Instagram)
- Strong knowledge of audience targeting, bidding strategies, and campaign management
- Analytical mindset with the ability to interpret marketing data and KPIs
- Creative approach to campaign messaging and visual content
- Familiarity with social media management tools such as Hootsuite, Buffer, or Meta Business Suite
