Performance Marketer

Job Title: Performance Marketer

Location: Calicut (Kozhikode), Kerala

Organization: Beat Educations

Job Type: Full-Time

Experience Level: 2–5 Years

Salary: Competitive, based on experience

About Beat Educations

Beat Educations is a dynamic and fast-growing educational institution in Calicut, dedicated to empowering students through high-quality academic programs, expert guidance, and innovative learning methods. As we expand our digital presence and student outreach efforts, we are looking for a Performance Marketer to help us scale through data-driven digital campaigns and growth strategies.

Key Responsibilities:

• Plan, launch, and manage high-performing campaigns across Meta

(Facebook/Instagram), Google (Search, Display, YouTube), and other relevant

platforms

• Lead media buying, campaign planning, and execution across multiple geographies

(India + GCC)

• Analyse audience behaviour, seasonality, and campaign insights to refine

targeting

• Paid Social: Meta Ads (Facebook, Instagram), LinkedIn Ads, X (formerly

Twitter) Ads, TikTok Ads.

• Create and optimize campaigns focused on CPL (Cost Per Lead), CPA (Cost

Per Acquisition), and ROAS (Return on Ad Spend)

• Conduct A/B tests on creatives, copy, landing pages, and audiences to

improve conversion rates

• Work with content/design teams to produce ad creatives and lead magnets

• Monitor and analyze campaign performance daily, making data-driven

optimizations

• Create performance dashboards and weekly/monthly reports with actionable

insights

• Conduct keyword research, competitor analysis, and funnel audits

• Collaborate with the sales or admissions team to ensure lead quality and

feedback loop