
Search by job, company or skills
Job Title: Performance Marketer
Location: Calicut (Kozhikode), Kerala
Organization: Beat Educations
Job Type: Full-Time
Experience Level: 2–5 Years
Salary: Competitive, based on experience
About Beat Educations
Beat Educations is a dynamic and fast-growing educational institution in Calicut, dedicated to empowering students through high-quality academic programs, expert guidance, and innovative learning methods. As we expand our digital presence and student outreach efforts, we are looking for a Performance Marketer to help us scale through data-driven digital campaigns and growth strategies.
Key Responsibilities:
• Plan, launch, and manage high-performing campaigns across Meta
(Facebook/Instagram), Google (Search, Display, YouTube), and other relevant
platforms
• Lead media buying, campaign planning, and execution across multiple geographies
(India + GCC)
• Analyse audience behaviour, seasonality, and campaign insights to refine
targeting
• Paid Social: Meta Ads (Facebook, Instagram), LinkedIn Ads, X (formerly
Twitter) Ads, TikTok Ads.
• Create and optimize campaigns focused on CPL (Cost Per Lead), CPA (Cost
Per Acquisition), and ROAS (Return on Ad Spend)
• Conduct A/B tests on creatives, copy, landing pages, and audiences to
improve conversion rates
• Work with content/design teams to produce ad creatives and lead magnets
• Monitor and analyze campaign performance daily, making data-driven
optimizations
• Create performance dashboards and weekly/monthly reports with actionable
insights
• Conduct keyword research, competitor analysis, and funnel audits
• Collaborate with the sales or admissions team to ensure lead quality and
feedback loop
Job ID: 116637927