About AiSensy
AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp.
- Enabling 210,000+ Businesses with WhatsApp Engagement & Marketing
- 800 Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year
- Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
- High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
- Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors.
Role Overview
We are looking for a Performance Marketing Executive who thrives in a fast-paced environment and is obsessed with ROI. You will play a key role in planning, executing, and optimizing performance-driven campaigns across Google, Facebook, LinkedIn, and other platforms. Your work will directly impact our lead generation, customer acquisition, and revenue growth efforts.
This is a highly analytical, execution-heavy role suited for marketers who love data, experimentation, and crafting conversion-focused user journeys.
Key Responsibilities
Campaign Strategy & Execution
- Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels.
- Own the end-to-end performance of campaigns — from strategy to optimization, with a strong focus on ROI and KPIs.
Channel Management & Optimization
- Set up and continuously optimize paid ads including audience targeting, keyword planning, ad copywriting, A/B testing, and creative experimentation.
- Utilize a combination of SEO/SEM, email marketing, display ads, and social media to drive quality traffic and conversions.
Funnel & Landing Page Optimization
- Build and manage full-funnel marketing journeys — from first click to conversion.
- Design, test, and iterate high-converting landing pages using no-code tools like Unbounce, Webflow, and Swipe Pages.
Analytics & Reporting
- Analyze campaign performance using tools like Google Analytics, Hotjar, and CRO platforms to derive actionable insights.
- Generate weekly/monthly reports and performance dashboards to track CAC, CTR, CPL, and conversion rates.
Cross-Functional Collaboration
- Work closely with design, content, product, and external agencies to develop and execute integrated marketing campaigns.
- Share market and audience insights to enhance creative and product messaging.
Trend Spotting & Innovation
- Stay up-to-date with the latest performance marketing trends, platform updates, algorithm changes, and tools to keep campaigns ahead of the curve.
Key Qualifications & Skills
- Experience: 4+ years of hands-on experience managing paid campaigns across Google Ads, Facebook Ads, and LinkedIn.
- Budget Management: Proven track record of running campaigns with budgets of ₹1 Lakh+ per month.
- Copywriting: Strong command over ad copywriting and messaging that converts.
- Landing Page Expertise: Minimum 2 years of experience building and optimizing landing pages via no-code tools like Unbounce, Webflow, or Swipe Pages.
- SEO/SEM & Display: Working knowledge of email marketing, SEO strategies, and display advertising.
- Analytics: Strong analytical mindset with proficiency in Google Analytics, Hotjar, and conversion tracking tools.
- Testing: Experience with A/B testing, multivariate testing, and funnel optimization.
- Customer Journey: Deep understanding of digital buyer journeys, attribution, and conversion psychology.
What We Offer
- A high-impact role in a fast-growing, venture-backed SaaS startup.
- Ownership of multi-channel performance marketing efforts.
- Competitive compensation + performance-based bonuses.
- A culture that encourages creativity, data-driven decision making, and fast execution.
- Learning opportunities and direct exposure to marketing strategies that scale across 50,000+ businesses.
If you're performance-obsessed, data-driven, and passionate about scaling campaigns that deliver measurable business impact — we'd love to hear from you.
