Performance Marketing

Performance Marketing Sr Executive / Assistant Manager

Location: Mumbai, India

Reporting to: Head of Performance Marketing

Experience: Proven hands-on experience with Google & Meta Ads (and other Ad platforms) for lead generation in B2C businesses

About MakeO - Toothsi

MakeO - Toothsi is India's leading tech-enabled smile and beauty platform, blending clinical care with consumer delight. With a fast-growing presence across both online and offline channels, we're scaling our performance engine to reach millions moreand we're looking for a data-driven digital marketer to power that momentum.

Role Overview As a Performance Marketing Sr Executive / Assistant Manager, you'll manage and optimize campaigns across Google and Meta with precision. You'll dig into numbers, hunt for efficiencies, and turn insights into impact. This is a growth-first role, ideal for someone who thrives on experimentation, analytics, and driving ROI in a high-velocity environment.

Key Responsibilities

Plan, execute, and scale campaigns on Google Ads, Meta platforms (Facebook, Instagram), Microsoft, LinkedIn, others.

Manage daily budgets, bids, creatives, and ad placements to drive qualified leads

Own end-to-end funnel performance: from impressions to conversions

Optimize landing pages and creative assets in collaboration with design and product teams

Build and monitor performance dashboards; share actionable insights with leadership A/B test ad copies, audiences, formats, and bidding strategies

Collaborate with CRM, web, and content teams to nurture leads and improve conversion rates

Stay ahead of platform algorithm updates, tool innovations, and lead-gen best practices

Must-Have Qualifications

24 years of hands-on experience in performance marketing for B2C lead-gen brands

Proficiency in managing campaigns via Google Ads and Meta Ads Manager

Strong understanding of attribution, conversion tracking, and pixel-based optimization

Analytical mindset with comfort in data platforms like GA4, Excel, or Google Sheets

Excellent attention to detail and stakeholder communication skills

Candidates should be from well known Brand / Agency and should have performance Marketing Experience