Performance Marketing

Company Description Sphurit Technologies is a full-service digital marketing agency based in Pune, specializing in data-driven growth solutions for businesses. With nearly two decades of experience, the agency offers services across Web Design, SEO, PPC, Digital Content, Performance Marketing, Lead Generation, and Growth Marketing. The team focuses on transforming client objectives into measurable digital results and sustainable performance improvements. Applicants can expect to work in an environment that values experimentation, analytics, and tangible business outcomes.
Role Description The Performance Marketing role is a full-time, on-site position based in the Pune Division. The role involves planning, executing, and optimizing performance marketing campaigns across channels such as search, social, display, and other paid media platforms. Day-to-day responsibilities include conducting market and audience research, managing campaign budgets, tracking performance metrics, and preparing analytical reports with clear recommendations. The individual will collaborate with sales, content, and design teams to improve conversion funnels, support lead generation efforts, and ensure alignment between campaign strategy and business goals. The role also includes continuous testing of creatives, targeting, and bidding strategies to improve ROI and drive consistent campaign growth.
Qualifications

• Strong Communication and Customer Service skills to interact with clients, collaborate with internal teams, and respond to feedback professionally.
• Ability to conduct Market Research and contribute to Marketing Strategy development, including audience segmentation and competitive analysis.
• Sales and performance-oriented mindset to support lead generation, conversion optimization, and revenue-focused campaign objectives.
• Experience with performance marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics tools) and understanding of key metrics such as CPC, CPA, ROAS, and CTR.
• Proficiency in data analysis, reporting, and using insights to improve campaigns; comfort with spreadsheets and dashboards.
• Ability to work on-site in Pune Division, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Previous experience in a digital agency or performance marketing role is an advantage.