Performance Marketing
Job Description
Job Title
Paid Media Specialist / Performance Marketing manager
(Google Ads | Meta Ads | Growth Marketing)
Location
Pune - On-site
SRV Media – Digital Growth Agency
About the Role
We're looking for a data-obsessed Paid Media Specialist who lives inside dashboards, thinks in ROAS, and treats budgets like capital—not expenses. This role is for someone who understands that ads don't run, they perform.
If scaling brands through Google Ads, Meta Ads, funnels, and performance creatives excites you more than vanity metrics, keep reading.
Key Responsibilities
- Plan, launch, and scale Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram) campaigns
- Own end-to-end campaign strategy, execution, optimization, and scaling
- Optimize for ROAS, CPA, CTR, Conversion Rate, CAC, LTV
- Perform audience research, funnel mapping, and creative testing
- Analyze performance using Google Analytics, GA4, Meta Business Manager, Google Tag Manager
- Conduct A/B testing on creatives, copy, audiences, and landing pages
- Manage budgets efficiently while scaling profitable campaigns
- Collaborate with creative, design, and content teams for high-performing ad creatives
- Build performance reports and present actionable insights to stakeholders
- Stay ahead of trends in performance marketing, AI-driven ads, and automation
Must-Have Skills
- Hands-on experience with Google Ads & Meta Ads
- Strong understanding of performance marketing funnels
- Experience with lead generation, eCommerce, or D2C campaigns
- Proficiency in GA4, conversion tracking, pixels, and tags
- Strong analytical mindset with a bias toward experimentation
- Ability to scale campaigns without burning budgets
Good-to-Have (Big Plus)
- Experience with YouTube Ads, LinkedIn Ads, Performance Max
- Knowledge of CRO, landing page optimization, heatmaps
- Exposure to AI tools, automation rules, scripts
- Agency experience handling multiple brands or high ad spends
What Success Looks Like
- Campaigns scale without ROAS dropping
- CPA goes down while volume goes up
- Creatives are tested aggressively, not emotionally
- Decisions are backed by data, not opinions
More Info
Key Skills
GA4
Meta Ads
Meta Business Manager
D2C campaigns
performance marketing funnels
About Company
Skills:
display , Meta Pixel, Youtube, Lookalike audiences, Analytics, Meta Ads Manager, Google Ads, Performance Max, Google Pixel, Conversion tracking, Media planning, Google Ads Search, Meta Ads
Skills:
Gtm, Smo, Google Ads, Ppc, GA4, Content Creation, Meta Business Suite, Meta Ads
Skills:
offline marketing , Campaign Planning, Calendar Management, Google Ads, Lead Generation, Performance marketing, Social media content planning, Branding, Strategy, Meta Ads Manager
Skills:
linkedin ads , 6sense ABM ads, Google Ads, landing page optimization techniques
Skills:
optimization strategies , Meta Business Suite, Analytics, Google Ads Manager, campaign reporting, conversion tracking, lead funnels