Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Company: The Propertist

Location: Mumbai

Experience: 2+ years

Employment Type: Full-time, Permanent

Work Mode: On-site

About Us

The Propertist is a fast-growing prop-tech and digital marketing platform helping real estate developers and channel partners generate high-quality leads and build strong digital brands. If you have a passion for performance marketing and managing budgets, this role is for you.

Role Overview

As a Performance Marketing Specialist, you will be responsible for planning, executing, and optimizing paid digital campaigns across Meta, Google & Native platforms. Your core focus will be driving high-quality leads, reducing cost-per-lead (CPL), and scaling campaigns efficiently.

Key Responsibilities

Plan, execute, and optimize paid campaigns across:

• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, Demand Gen)
• Manage monthly advertising budgets
• Monitor and improve key performance metrics such as CPL, CPA, and ROAS
• Perform A/B testing on ad creatives, copies, and landing pages to improve conversions
• Conduct keyword research and audience targeting to enhance campaign performance
• Analyze campaign data using tools like Google Analytics (GA4) and Ads Manager
• Identify high-performing campaigns and scale them strategically
• Coordinate with internal teams (design/content) to develop high-converting creatives
• Continuously track, report, and optimize campaign performance

What We're Looking For:

• Strong hands-on experience with Meta Ads Manager and Google Ads
• Good understanding of lead generation funnels and performance metrics
• Analytical mindset with the ability to interpret data and optimize campaigns
• Ability to manage multiple campaigns and budgets efficiently
• Detail-oriented with a focus on achieving measurable results.

Qualifications :

• Minimum 2+ years of experience in performance marketing (required)
• Proven experience managing paid ad campaigns (Meta & Google)
• Experience handling big ad budgets (preferred)

Why Join Us

Work in a collaborative, performance-driven culture that values ownership, learning, and results. We believe in empowering individuals, encouraging initiative, and growing together as a team.