Performance Marketing Specialist

Job Title: Facebook Ads Specialist

Experience- 2-4 years

Salary-8.00 to 10.00 LPA

Job Location-Powai,Mumbai

About the Company- Our client is more than a decade old MNC and headquartered in Melbourne, Australia, is a leading manufacturer of a Premium range of IT Peripherals, consumer electronics and mobility products

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All the products are researched & developed in house by their R&D team. An industry first, most of their products are backed by LIFE TIME WARRANTY, which reflects the confidence they have in their end to end research, engineering and manufacturing capabilities

Products-USB Products, Laptop Docking stations, Cables and Adapter, Notebook charge & store, charging and power, Audio and Video products, Thunderbolt 3 products etc.

Job Responsibilities

• Manage and run Facebook Ads campaigns focused on getting good ROI (returns on ad spend) and reaching the right audience
• Create, test, and improve ads regularly to see what performs best
• Study campaign data, find patterns, and use insights to improve results
• Track and analyze website/app performance using tools like Google Analytics, MoEngage, AppsFlyer, Branch, etc.
• Manage advertising budgets, control spending, and track monthly costs
• Work on improving ad copy, creatives, and landing pages to increase conversions
• Coordinate with Brand, Design, and Marketing teams to create better ads and creatives
• Research competitor ads and understand what strategies they are using
• Continuously improve CAC (Customer Acquisition Cost) and ROI (Return on Investment)
• Focus on increasing customer acquisition and retention for business growth

Required Skills & Experience

• Proven experience in Facebook Ads / Performance Marketing / PPC campaigns
• Good understanding of online customer acquisition and conversion optimization
• Knowledge of latest trends in digital marketing and search engine marketing (SEM)
• Experience using analytics tools like MoEngage, AppsFlyer, Branch, Google Analytics, etc.
• Strong ability to analyze data and prepare performance reports
• Experience in A/B testing and multivariate testing (testing different versions of ads to improve performance)
• Good understanding of how to improve campaign performance and sales through ads

Interested Candidates can also mail their CVs to [Confidential Information]