Performance Marketing Specialist

Job Title: Performance Marketing Specialist

Company: Xech Technologies Pvt. Ltd.

Location: On-Site, Andheri East, Mumbai

Experience: 3–5 Years (preferred)

Job Overview:

We are looking for a data-driven and result-oriented Performance Marketing

professional who will be responsible for managing and optimizing paid campaigns

across multiple platforms. The role focuses on driving revenue growth, improving ROI,

and generating actionable insights across marketplaces like Amazon, Flipkart, Zepto,

and Blinkit.

Key Responsibilities:

• Plan, execute, and optimize performance marketing campaigns across

platforms (Amazon Ads, Flipkart Ads, Google Ads, Meta Ads, etc.)

• Drive revenue growth through data-backed campaign strategies and continuous

optimization

• Manage and monitor marketplace advertising (Amazon, Flipkart, Zepto, Blinkit)

• Analyze campaign performance metrics such as ROAS, CAC, CTR,

conversions, and revenue contribution

• Prepare and present insightful reports on campaign performance and platform-

wise sales

• Handle ad budget planning and spend allocation to maximize ROI

• Develop strategic media plans for effective ad spending across platforms

• Execute and manage seasonal campaigns (festive sales, events, product

launches, etc.)

• Coordinate with internal teams (design, sales, e-commerce) for campaign

creatives and execution

• Continuously track market trends, competitor strategies, and platform updates

Required Skills:

• Strong knowledge of performance marketing platforms (Amazon Ads, Flipkart

Ads, Google Ads, Meta Ads)

• Expertise in data analysis, reporting, and campaign optimization

• Understanding of e-commerce and marketplace ecosystems

• Proficiency in Excel / Google Sheets for data tracking and analysis

• Knowledge of ROAS, CAC, LTV, conversion funnels, and attribution models

• Strong analytical mindset with attention to detail

Preferred Qualifications:

• Experience in consumer electronics / corporate gifting industry (added advantage)

• Familiarity with quick commerce platforms like Zepto and Blinkit

• Basic understanding of SEO and organic growth strategies

• • Experience working with large ad budgets and scaling campaigns