About The Role
We're looking for a data-driven, ROI-focused Performance Marketing Specialist who can help us scale ShiLives e-commerce growth through smart, ethical, and cost-effective campaigns. You'll be responsible for running ads across Meta, Google, and TikTok, optimizing for sales conversions, CAC reduction, and retargeting funnels.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta (Facebook + Instagram), Google (Search, Display, Shopping), and TikTok Ads.
- Develop A/B tests for ad creatives, copy, and landing pages to improve CTR and ROAS.
- Work with design/content team to ensure brand consistency across ads and funnels.
- Set up and manage tracking pixels, UTM parameters, Google Analytics, and Meta Ads Manager.
- Analyze campaign performance, identify insights, and deliver weekly reports on metrics (CPA, CAC, ROAS, LTV).
- Build retargeting strategies to re-engage high-intent visitors and cart abandoners.
- Suggest and implement growth experiments (influencer-boosted ads, lead magnets, lookalike audiences, etc.).
- Collaborate with the social media and website teams to align paid and organic growth strategies.
Requirements
- 4 years of experience in performance marketing or growth marketing for D2C or e-commerce brands.
- Proven success in scaling Meta and Google Ads with measurable ROI.
- Strong grasp of conversion tracking, funnel metrics, attribution models, and budget allocation.
- Hands-on experience with Shopify, Klaviyo, Google Analytics 4, and Facebook Ads Manager.
- Ability to interpret analytics and translate insights into clear, actionable steps.
- Detail-oriented, analytical, and creative in problem-solving.
Preferred
- Experience in wellness, supplements, or lifestyle D2C brands.
- Basic understanding of email marketing flows and conversion optimization (CRO).
- Familiarity with AI-driven targeting or automation tools.
What We Offer
- Join a mission-driven, growing wellness brand at an exciting early stage.
- Flexible work model with autonomy and creative input.
- Competitive project-based or retainer compensation.
- Potential long-term collaboration based on results.
Review Website Here: https://shilives.com/
