Performance Marketing Specialist

About Snapmint:

India's booming consumer market has over 300 million credit-eligible consumers, yet only 35million actively use credit cards. At Snapmint, we are building a better alternative to credit cards that lets consumers buy now and pay later for a wide variety of products, be it shoes, clothes, fashion accessories, clothes or mobile phones. We firmly believe that an enduring financial services business must be built on the bedrock of providing honest, transparent and fair terms.

Founded in 2017, today we are the leading online zero-cost EMI provider in India. We have served over 10M consumers across 2,200 cities and are doubling year on year. Our founders are serial entrepreneurs and alumni of IIT Bombay and ISB with over two decades of experience across leading organizations like Oyo, Swiggy, Maruti Suzuki and ZS Associates before successfully scaling and exiting businesses in patent analytics, ad-tech and bank-tech software services.

About the role:

We are looking for a data-driven Performance Marketing Specialist to support paid acquisition for our fintech products. You will manage campaigns across Google Ads, Meta Ads, and app-focused channels to drive quality leads, installs, and conversions while ensuring compliance with fintech guidelines.

Key Responsibilities

Campaign Management

• Set up, analyse and optimize campaigns across Google Ads, Meta Ads, UAC and other ads platforms.
• Improve traffic quality, app installs, and conversion events (signup, purchases).

Performance Analysis & Optimization

• Track metrics like CTR, CPC, CPI, and CAC.
• Use insights to enhance targeting, bids, creatives, and landing pages.
• Regularly analyse the user journey funnel to improve the performance.
• Collaborate with design, product and growth teams to improve creative quality, user onboarding and reduce drop-offs.

Budget & Testing

• Assist in planning and pacing budgets efficiently ensuring goal achievement.
• Run A/B tests to improve ROI and user quality.

Reporting & Compliance

• Prepare performance reports with actionable insights.
• Ensure campaigns follow fintech and platform compliance standards.

Qualifications

• Bachelor's degree in Engineering, Marketing, Business, or related field.
• 13 years of experience in performance marketing (Google, Meta, App campaigns).
• Experience with fintech/BFSI/eCommerce or lead-gen is a plus.
• Strong analytical skills with tools like Google Analytics, Meta Ads, Google Ads, SEMrush, Firebase, MMPs, Microsoft Excel.
• Good communication and cross-functional collaboration skills.

Location: Bangalore/ Gurgaon

Working days Monday - Friday