Performance Marketing Specialist

Hi,

We currently have an open requirement for Performance Marketing Specialist. Please find the below details:

Job Summary

We are seeking dynamic Performance Marketing Specialists to drive measurable results across digital advertising channels. You'll be responsible for planning, executing, and optimizing paid marketing campaigns to achieve customer acquisition and revenue growth targets.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms

Conduct keyword research, audience analysis, and competitive intelligence to inform campaign strategies

Create compelling ad copy, design A/B tests, and collaborate with creative teams on visual assets

Monitor campaign performance metrics including ROAS, CPA, CTR, and conversion rates

Analyze data to identify optimization opportunities and implement performance improvements

Manage marketing budgets effectively to maximize ROI across all channels

Prepare detailed performance reports and present insights to stakeholders

Stay updated with platform changes, industry trends, and emerging marketing technologies

Collaborate with cross-functional teams including sales, product, and analytics

Required Qualifications

Bachelor's degree in Marketing, Business, or related field

2-4 years of hands-on experience in performance marketing or digital advertising

Proficiency in Google Ads, Facebook Business Manager, and Google Analytics

Strong analytical skills with experience in data interpretation and reporting

Knowledge of tracking and attribution tools (UTM parameters, pixel implementation)

Understanding of conversion optimization and landing page best practices

Excellent written and verbal communication skills

Preferred Qualifications

Experience with marketing automation tools and CRM systems

Knowledge of programmatic advertising and DSP platforms

Familiarity with Excel/Google Sheets for data analysis

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