Performance Marketing Specialist

Performance Marketing Specialist

Our content is strong. Now we want someone who can make it perform.

Company: Illuminate Communication

Location: T. Nagar, Chennai (On-site)

Employment type: Full-time

Experience: 2–4 years

Expected joining: December 2026

About Illuminate

Illuminate Communication is a branding, design and communication studio working with hospitality, lifestyle, real estate and D2C brands.

We're looking for a Performance Marketing Specialist to manage campaigns across client accounts and help build our performance marketing function. This role combines hands-on campaign management with the opportunity to shape processes, contribute to client strategy and work closely with our content and design teams.

Key Responsibilities

• Plan, launch and optimise Meta and Google Ads campaigns aligned with client objectives.
• Manage campaign budgets, audience targeting, keyword research, bidding and creative testing.
• Track and improve lead quality, cost per acquisition, conversions and return on ad spend, depending on campaign goals.
• Set up, verify and troubleshoot conversion tracking using Meta Pixel, Google Analytics 4 and Google Tag Manager.
• Manage SEO fundamentals for client websites, including keyword research, on-page recommendations and monthly performance tracking.
• Collaborate with content, design and website teams on ad creatives, messaging and landing page improvements.
• Prepare monthly reports with clear insights, recommendations and next steps.
• Build consistent campaign workflows, reporting templates and account management processes.
• Participate in client discussions and contribute performance marketing recommendations to proposals.

Requirements

• 2–4 years of hands-on experience managing Meta Ads and Google Ads campaigns.
• Demonstrated results in lead generation, e-commerce campaigns or both.
• Strong understanding of campaign structure, audience targeting, conversion funnels and testing.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel and SEO fundamentals.
• Ability to interpret campaign data and translate findings into practical improvements.
• Clear written and verbal communication skills, including the ability to explain results to clients.
• Ability to manage multiple client accounts independently and take ownership of deadlines and outcomes.
• Agency experience is preferred. Experience with hospitality, F&B, lifestyle, real estate or D2C brands is an advantage.

Why Join Illuminate

• Work across a varied portfolio of premium brands.
• Collaborate closely with a creative team across strategy, content, design and digital.
• Help shape our performance marketing offering, with ownership over campaigns and processes.
• Bring ideas to the table and see them through from recommendation to execution.

How to Apply

Send your CV and 2–3 campaign case studies to [Confidential Information]

For each case study, include the campaign objective, your specific role, strategy, budget range, measurable results and what you learnt or would improve. Please anonymise confidential client information.

Subject: Performance Marketing Specialist Application

Website: https://illuminatecommunication.com/

Instagram: https://www.instagram.com/illuminatecommunication/