Performance Marketing Specialist

Company Description

Consult with Professionals (CWP) is a growth-focused digital marketing company helping businesses scale through strategy-driven marketing and performance-led campaigns. We work as an extended growth team for brands by providing expertise across performance marketing, CRM, lead generation, automation, analytics, SEO, and digital strategy.

Based in Velachery, Chennai, CWP partners with startups and growing businesses to deliver measurable growth, qualified leads, and strong ROI through innovative digital marketing solutions.

Role Description

We are looking for a highly driven Performance Marketing Specialist with 2–3 years of hands-on experience in managing and optimizing paid marketing campaigns across multiple platforms.

This is a full-time, on-site role based in Velachery, Chennai.

The ideal candidate should have strong expertise in running high-performing campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other paid channels while focusing on lead generation, conversions, ROI optimization, and campaign scaling.

You will work closely with strategy, content, and design teams to create performance-driven campaigns that deliver measurable business results for clients.

Key Responsibilities

Plan, execute, and optimize paid campaigns across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads

YouTube Ads (preferred)

• Build and manage:
• Lead generation campaigns
• Conversion campaigns
• Retargeting campaigns
• Funnel-based advertising strategies

Monitor campaign performance and optimize based on:

• CPL
• ROAS
• CTR
• CPC
• Conversion rates
• Conduct audience research, competitor analysis, and keyword planning

Set up tracking and analytics tools including:

• Google Analytics
• Google Tag Manager
• Meta Pixel
• Conversion Tracking

Generate campaign performance reports and actionable insights

Work closely with design and content teams to improve ad creatives and messaging

Stay updated with the latest trends, tools, and platform updates in performance marketing

Requirements

2–3 years of proven experience in Performance Marketing / Paid Ads

Strong hands-on expertise in:

• Google Ads
• Meta Ads
• LinkedIn Ads

Good understanding of:

• Lead generation funnels
• Conversion optimization
• Audience targeting
• A/B testing

Experience with analytics and reporting tools

Strong communication and problem-solving skills

Ability to manage multiple client campaigns simultaneously

Basic understanding of SEO and CRM tools is an added advantage

Google / Meta certifications are preferred