Performance Marketing Specialist

About SNAKORY

SNAKORY is a growing Indian D2C food brand specializing in premium dates, dry fruits, nuts, and healthy snacking products. We are expanding our digital sales channels and looking for an experienced Performance Marketing & Growth Specialist.

Key Responsibilities

• Plan, manage, and optimize Meta Ads campaigns with a focus on actual sales and profitability.
• Improve customer acquisition, lead quality, conversion rates, and advertising efficiency.
• Develop effective promotional campaigns, product offers, and sales growth strategies.
• Recommend Shopify website improvements, homepage promotions, product positioning, and conversion optimization.
• Plan social media marketing activities and coordinate ad creatives, banners, and content requirements.
• Analyse WhatsApp lead performance and collaborate with our sales team to improve conversions.
• Monitor competitor activities, customer behaviour, and D2C market opportunities.
• Provide regular performance reports, actionable insights, and recommendations.

Requirements

• Proven hands-on experience managing Meta Ads for D2C or e-commerce brands.
• Strong understanding of CPA, ROAS, conversion rates, customer acquisition, and profitability.
• Experience with Shopify or similar e-commerce platforms is an advantage.
• Ability to develop sales-focused marketing strategies, not just social media engagement.
• Reliable communication, accountability, and consistent execution.
• Practical experience and demonstrated results are valued more than formal qualifications.

Engagement Details

Work Mode: Remote

Employment Type: Contract / Part-time collaboration

Location: India

We are open to experienced independent professionals and freelancers.

Application Requirements

Please share:

• Relevant D2C/e-commerce marketing experience
• Previous campaign case studies or measurable results
• Portfolio or professional profile
• Weekly availability and preferred working model

Commercial terms will be discussed based on experience, responsibilities, and the proposed engagement.

• Shortlisted candidates may be invited for a paid practical assessment.