Performance Marketing Specialist

Key Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, and other relevant platforms.
• Define and optimize marketing funnels across awareness, traffic, lead generation, and conversions.
• Conduct keyword research, audience targeting, and ad copy testing.
• Manage campaign budgets, daily pacing, bidding strategies, and ROI optimization.
• Analyze campaign performance data and prepare weekly and monthly performance reports.
• Collaborate with the creative and content teams to develop effective ad creatives and landing pages.
• Conduct A/B testing across audiences, creatives, ad formats, and landing pages.
• Track and optimize key performance metrics such as CPL, CAC, ROAS, CTR, CPA, and other relevant KPIs.
• Coordinate with internal teams to improve lead quality and overall conversion efficiency.
• Stay updated on digital marketing trends, emerging tools, and platform algorithm updates.

Must-Have Skills

• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Good understanding of lead generation funnels and performance marketing metrics.
• Strong analytical and problem-solving skills.
• Proficiency in Google Analytics (GA4) and Excel.
• Experience with UTM tagging, remarketing, custom audiences, and lookalike audiences.
• Ability to effectively manage campaign budgets and maximize ROI.