Performance Marketing Specialist

Job Title:

Performance Marketing Specialist

Job Summary:

We are looking for a data-driven and result-oriented Performance Marketing Specialist to manage and optimize paid marketing campaigns across multiple digital platforms. The candidate will be responsible for lead generation, campaign optimization, ROI improvement, and performance tracking.

Key Responsibilities:

•Plan, execute, and optimize paid campaigns on:

oGoogle Ads

oMeta Ads (Facebook & Instagram)

oYouTube Ads

oLinkedIn Ads

•Manage lead generation and conversion campaigns.

•Perform keyword research, audience targeting, and competitor analysis.

•Monitor campaign KPIs such as:

oCPL

oCTR

oROAS

oConversion Rate

•Conduct A/B testing for ads, creatives, landing pages, and audiences.

•Generate weekly and monthly performance reports.

•Coordinate with design and content teams for ad creatives.

•Optimize marketing funnels and landing pages for better conversions.

•Track campaigns using:

oGoogle Analytics

oGoogle Tag Manager

oMeta Pixel

oConversion APIs

•Stay updated with digital marketing trends and platform updates.

Required Skills:

•Strong knowledge of Google Ads and Meta Ads.

•Experience in lead generation campaigns.

•Understanding of SEO basics and landing page optimization.

•Familiarity with analytics and tracking tools.

•Good analytical and communication skills.

•Experience with CRM and automation tools is an advantage.

Qualification:

•Bachelor's degree in Marketing, Business, IT, or related field.

•1–4 years of experience in performance marketing.

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