Performance Marketing Specialist Meta, Marketplaces & Quick Commerce
Experience: 24 Years
Location: Pune (On-site / Hybrid)
Role Overview
We're hiring a hands-on Performance Marketing Specialist to execute and optimize paid campaigns across Meta (Facebook & Instagram), e-commerce marketplaces, and quick-commerce platforms. This role is ideal for someone who enjoys numbers, execution, and fast learning in a high-velocity environment.
You'll work closely with senior marketers, catalog teams, and operations to drive visibility, conversions, and sales across platforms.
Key Responsibilities
Performance Marketing (Meta)
- Execute and optimize campaigns on Meta Ads Manager (traffic, conversion, catalog, retargeting).
- Manage creatives, audiences, budgets, and daily performance tracking.
- Track and improve CPC, CPA, ROAS, CTR, conversion rates.
- Run A/B tests on creatives, audiences, and offers.
Marketplace Advertising & Integration
- Manage ads on Amazon, Flipkart, and other marketplaces (Sponsored Products, Search & Display).
- Conduct keyword research, bid optimization, and search term analysis.
- Coordinate with catalog teams to improve listings (titles, images, keywords).
- Support MetaMarketplace integrations (catalog feeds, product ads, tracking).
Quick Commerce Portal Management
- Manage brand presence on Blinkit, Zepto, Instamart, BB Now, and similar platforms.
- Ensure product availability, pricing accuracy, and visibility across q-commerce portals.
- Coordinate with platform account managers for campaigns, banners, and visibility programs.
- Track platform-level metrics like availability %, impressions, conversions, and sales.
- Align marketing pushes with inventory and demand spikes.
Analytics & Reporting
- Track daily performance across Meta, marketplaces, and quick commerce portals.
- Prepare weekly/monthly reports with clear insights and action points.
- Ensure correct tracking using pixels, events, and platform dashboards.
Cross-Functional Coordination
- Work with design/content teams to brief creatives.
- Coordinate with operations, supply chain, and finance to align campaigns with stock and pricing.
- Stay updated with ad policies, algorithm changes, and best practices.
What We're Looking For
- 24 years of experience in performance marketing / e-commerce marketing.
- Hands-on experience with Meta Ads and at least one marketplace or q-commerce platform.
- Strong analytical mindset and comfort working with data.
- Basic understanding of e-commerce funnels and unit economics.
- High ownership, attention to detail, and execution speed.
Good to Have
- Experience with D2C, FMCG, fresh produce, or high-frequency categories.
- Exposure to catalog ads, product feeds, or q-commerce promotions.
- Familiarity with Google Analytics, Excel, or reporting dashboards.
- Understanding of retention or remarketing basics.
Success in This Role
- Improved ROAS and platform-level performance over time.
- Better visibility and sales on quick-commerce portals.
- Clean reporting and proactive optimisation ideas.
- Strong coordination between marketing, catalog, and ops teams.
About Bhima Farm Ville
Bhima Farm Ville (BFV)is an agri-focused enterprise that operates across the agriculture value chain. Bhima Farm Ville specialises insourcing, branding, and delivering high-quality farm producethrough a strongfarm-to-market approach. We work closely with farmers to ensurequality, traceability, and sustainable practices. We also build and operate integrated supply chain facilitation with strong market linkages that are required formodern trade, quick commerce, and digital platforms. Bhima Farm Ville strives to connect conscious consumers with quality agriculture produce and agri-products.
