Performance Marketing Specialist

Astrotalk is one of the largest astrology brand by revenue and have served more than 7 crore customers across the globe. We are proud to be the first mover, the most innovator and also the trend setter to make astrology cool, and more appealing to the younger generation. Yes, 85% of our customer base is in the age group of 25-35 & are the most educated people from the metro cities.

Key Responsibilities:

- Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Facebook Ads, and other mobile app advertising platforms.

- Conduct keyword research and audience segmentation to maximize ROI in the mobile app space.

- Implement and monitor A/B tests to enhance ad creatives, targeting, and overall performance.

- Stay up to date with industry trends, tools, and best practices in B2C mobile app performance marketing.

- Identify opportunities to scale campaigns, expand into new channels, and improve cost efficiency.

What We Require:

- 2-8 years of proven experience in performance marketing for B2C mobile apps (Google Ads, Facebook Ads, or similar platforms).

- Strong analytical and problem-solving skills, with the ability to interpret campaign data and make data-driven decisions.

- Ability to work in a fast-paced, high-growth environment while managing multiple campaigns simultaneously.