Performance Marketing Specialist

Performance Marketing / Paid Media Specialist

Location: Mumbai

Company: www.alchemistindia.net

Experience: 23 Years

Division: Performance Marketing

Reporting To: Digital Media Head

About Alchemist

Alchemist Marketing Solutions is a 360-degree marketing and talent solutions firm delivering strategic, media-neutral brand solutions. We work as an extension of our clients marketing teams across Strategy, Communication, Media, Creative, Digital, Events, and IPs.

Our portfolio includes brands such as HDFC Capital, MaxLife, Castrol, L'Oral, DLF, Samsung, American Express, and more. Our real estate division, Brand Clay, works with leading developers including Four Seasons Private Residences, Runwal Group, Trump Towers, M3M, DLF, Shapoorji Pallonji, Tata Housing, and others.

About the Role

We are looking for a Performance Marketing professional to manage and optimize paid media campaigns across Google, Meta, LinkedIn, Bing, and other platforms. The role requires hands-on campaign execution, performance optimization, and reporting with a strong focus on ROI. Experience in real estate marketing will be an added advantage.

Key Responsibilities

Plan, execute, and optimize paid campaigns across search, social, and display platforms.

Manage keywords, targeting, budgets, bidding strategies, and ad copies.

Track conversions and set up pixels and remarketing using tools like GA4 and GTM.

Continuously improve CPA, CPL, and ROI through testing and optimization.

Prepare and present weekly and monthly performance reports with insights.

Work closely with creative, SEO, and strategy teams for integrated campaigns.

Support new business pitches with performance media inputs.

Required Skills

Hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.

Working knowledge of GA4, Google Tag Manager, and Looker Studio.

Strong understanding of conversion tracking, attribution, and funnel optimization.

Good command of Excel and PowerPoint.

Strong analytical thinking and ability to translate data into insights.

Soft Skills

Clear communication and presentation skills.

Ability to manage multiple campaigns and deadlines.

Team-oriented, proactive, and eager to learn.

Perks

A high-energy, friendly work culture with minimal hierarchy, great learning exposure, and a team that enjoys working and celebrating together.