Performance Marketing Specialist

Performance Marketing Specialist – USA Market

Company: Adventures Overland

Location: Gurugram, Haryana

Work Mode: Work from Office

Employment Type: Full-time

Salary: 7 LPA

About Us

Adventures Overland is India's leading expedition company, specializing in life-changing self-drive road trips and cross-border drives across six continents. Adventures Overland has been honored as India's Leading Tour Operator at the World Travel Awards for three consecutive years and as Best Niche Tour Operator at the SATTE Awards. The company's journeys and expertise are regularly featured by major international media outlets such as BBC News, CNN Travel, National Geographic, Lonely Planet, and Conde Nast Traveler. Applicants join a team committed to delivering premium, adventure-focused travel experiences for a global clientele.

Adventures Overland is a luxury expedition travel company known for epic self-drive road journeys across continents, from the Silk Route to the Arctic Circle. Our USA market brings these once-in-a-lifetime expeditions to North American travellers.

Role Overview

You will own paid acquisition for the USA market across Google, Meta and LinkedIn, and build the automation that connects ad spend to leads, CRM and revenue. The goal is qualified leads and expedition bookings at an efficient CPL and strong ROAS.

Key Responsibilities

Paid Media — Google, Meta & LinkedIn

• Plan, launch and optimize campaigns on Google Ads (Search, PMax, YouTube, Display), Meta Ads (Facebook, Instagram) and LinkedIn Ads for US audiences.
• Target affluent and HNWI travelers using custom, lookalike and intent-based audiences.
• Manage budgets, bidding and pacing against CPL, CAC and ROAS targets.
• Run A/B tests on creatives, copy, audiences and landing pages.
• Use LinkedIn to reach senior professionals, corporate and group expedition audiences.

Tracking & Analytics

• Set up and maintain GA4, Google Tag Manager, Meta Pixel and Conversions API, LinkedIn Insight Tag and offline conversion imports.
• Build weekly and monthly performance reports with clear, actionable insights.
• Track the full funnel: impression → lead → qualified enquiry → booking.

Automation

• Automate lead flow from ad platforms into Zoho CRM with instant routing and follow-ups.
• Build workflows for lead nurturing (email, WhatsApp), reporting and budget alerts using Zapier, Make, Google Apps Script or native integrations.
• Sync CRM outcomes back to ad platforms for value-based bidding.

Collaboration

• Work with content, design and sales teams on creatives, landing pages and lead-quality feedback.
• Align campaigns with expedition launches, seasonality and departure timelines.

Requirements

• 4-5 years in performance marketing, preferably travel, luxury or high-ticket B2C.
• Hands-on with Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
• Working knowledge of GA4, GTM, pixels/CAPI and conversion tracking.
• Experience with marketing automation and Zoho CRM integrations.
• Strong analytical skills in Excel/Google Sheets and Looker Studio.
• Excellent written English for US-focused ad copy and reporting.
• Comfortable working partially in US time-zone overlap.

Mandatory:

• Experience running campaigns for US or international audiences.
• Familiarity with WhatsApp Business API, SMS platforms, landing page builders and CRO tools.
• Basic HTML/JavaScript or Apps Script for custom tracking and automations.

Additional Interest

• Baic Knowledge of both technical and non-technical SEO.
• Strong understanding of SEO keyword research.
• Knowledge of on-page SEO.

What We Offer

• 7 LPA
• Ownership of USA market growth for a global luxury travel brand
• Opportunity to experience our expeditions firsthand

How to Apply

Send your resume and a short note on your best-performing campaign (with results) to [Confidential Information]

Subject line: Performance Marketing Specialist – USA

Important: Zoho experience is a very important skill for this role, and we need someone with hands-on Zoho experience.