Company Description AAFT is a creative education institute that emphasizes self-discovery and the development of each student's individual potential. The institute combines rich cultural engagement with strong academic standards to prepare learners for careers in creative industries. AAFT attracts a diverse student body from across Asia, Africa, Australia, Europe, North America, and South America, creating an international and inclusive environment. Team members collaborate with creative professionals, educators, and students who are passionate about innovation and artistic expression.
Role Description This is a full-time, on-site Performance Marketing Specialist role based in Mumbai. The Performance Marketing Specialist will plan, execute, and optimize digital marketing campaigns across channels such as search, social, and display to drive qualified leads and student enrollments. Day-to-day responsibilities include analyzing campaign performance, managing budgets and bids, conducting A/B tests on creatives and landing pages, and generating regular performance reports. The role involves close collaboration with admissions, sales, and content teams to align campaigns with enrollment goals and brand positioning. The specialist will also monitor market trends, competitor activities, and audience behavior to refine targeting and improve campaign ROI.
Qualifications
- Strong Communication and Customer Service skills to engage internal stakeholders and prospective students effectively.
- Proficiency in Market Research to understand audience behavior, competitor activity, and market trends.
- Experience in Sales and Marketing Strategy to design performance-driven campaigns focused on lead generation and conversion.
- Hands-on experience with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools (e.g., Google Analytics), and basic CRM usage.
- Ability to interpret data, create clear performance reports, and make data-informed optimization decisions.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Demonstrated ability to work in a fast-paced environment, manage multiple campaigns, and meet targets and deadlines.
