Performance Marketing Specialist

Scale Labs is hiring a Performance Marketing Specialist to manage and scale paid campaigns across Meta Ads and Google Ads for D2C brands. (Full-Time, Remote). Freelancers should NOT apply.

Responsibilities:

• Run and optimize paid campaigns on Meta Ads and Google Ads
• Manage conversion, lead generation, and shopping campaigns
• Set up and monitor tracking systems including Pixel, GA4, and Shopify
• Analyze performance data and optimize campaigns for better ROI
• Work closely with creative teams to improve ad performance
• Coordinate with clients on campaign updates and reporting

Requirements:

• Strong hands-on understanding of Meta Ads and Google Ads
• Understanding of performance marketing fundamentals (ROAS, CPC, CAC, CTR)
• Familiarity with tracking tools like Pixel, GA4, and Shopify preferred
• Strong communication skills in English (written and verbal)
• Comfortable handling client communication and updates
• Execution-focused mindset with attention to detail
• Agency experience preferred
• Full-time availability only

Details:

• Full-time | Remote
• Timings: 10 AM - 6:30 PM
• Salary: ₹25,000 - ₹30,000 per month