Job Description
We are looking for a Performance Marketing Specialist who will be a part of HUL's qComm team based at Mumbai HO. He/she will be responsible for running performance marketing campaigns across key qComm customers.
The Right Candidate Should Be Able To
Analyse large data sets and identify trends and insights
Measure the right KPIs either directly or indirectly for on/off platform paid/organic activities
Identify the levers of growth and optimize paid media plans to maximize sales output
Manage and execute the experiment pipeline and codify learnings
Distil audience cohorts & deploy them on applicable platforms to measure their relative performance
KEY SKILLS REQUIRED: Must have experience in either –
Analytics
Digital marketing or
running customer acquisitions/retention campaigns for small start-ups
Qualifications & Skill Requirements
Proficiency in MS Excel, MS PowerPoint
Preferably 2-4 years of work experience
Paid platform management knowledge of platforms like Blinkit, Swiggy, Amazon (AMS), Flipkart, Google etc. will be preferred
Collaboration and strong stakeholder management skills are a must.
Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.
