Performance Marketing

Solarsquare Energy Private Limited

Gurugram

2-5 Years

12 - 15 LPA

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Posted 19 hours ago
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Job Description

Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)
Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing
Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads
Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives
Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)
Expertise in Meta (Facebook and Instagram) advertising, including:
Facebook Ads Manager
Instagram Ads
Audience Insights and Custom Audiences
Retargeting and Lookalike Audiences
Dynamic Ads
Video Ads
Strong understanding of all Google Ads formats, including:
Search Ads
Display Ads
Video Ads (YouTube)
Reviewing end-to-end PPC strategy and execution on Google and Meta
Strategizing, creating, and managing campaigns across various digital channels
Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI
Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes
Driving improvements in ROI and cost per acquisition (CPA) across all channels
Extensive experience in running tests & experiments, bidding strategies and attribution tools
Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads
Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness
Budget planning and implementation schedules to achieve revenue goals
Manage budget allocations, bid strategies, and optimize for ROI
Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner
Data collection and analysis
Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns
Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs)
Establish data collection mechanisms + processes, allowing quick feedback loops for various teams - lead qualification, pre-sales and field sales team
Measure and improve website traffic and web conversion
Monitor competitor activity and keep an eye out for trends
A little bit of everything
Design and develop different messaging strategies for key stakeholders
Identify and evaluate new digital technologies and web analytics tools
Work closely with the wider marketing team to optimize audience and communication strategies
Collaborate with the content and design teams to create compelling ad creatives and landing page

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Indian

About Company

Solarsquare Energy Private Limited

At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity.

Job ID: 146512417

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