Performance Marketing Manager
Company: Soft Hear Private Limited
Location: Gurgaon
Experience: 5+ Years
Employment Type: Full-Time | Onsite
About the Role
We are looking for an excellent and highly experienced Performance Marketing professional with 5+ years of hands-on experience in planning, executing, optimizing, and scaling digital advertising campaigns. The ideal candidate should have a strong ROI, lead generation, conversion, and revenue-focused mindset.
Key Responsibilities
- Develop and execute performance marketing strategies across Google Ads, Meta Ads, YouTube, and other relevant paid media platforms.
- Manage and optimize high-budget campaigns focused on lead generation, conversions, CAC, CPL, ROAS, and revenue growth.
- Own the complete performance marketing funnel from campaign planning to lead generation, conversion, and retargeting.
- Conduct continuous A/B testing of creatives, audiences, landing pages, ad copies, and campaigns.
- Analyze campaign performance and identify opportunities for scaling and cost optimization.
- Develop audience segmentation, remarketing, lookalike, and retargeting strategies.
- Monitor key performance metrics and prepare weekly/monthly performance reports with actionable insights.
- Work closely with the creative, content, sales, and business teams to improve lead quality and conversion rates.
- Track and optimize campaign attribution, conversion tracking, pixels, GA4, GTM, and relevant analytics tools.
- Conduct competitor and market research to identify new acquisition opportunities.
- Manage campaign budgets effectively and ensure maximum ROI from advertising spends.
- Stay updated with the latest changes in Google, Meta, analytics, attribution, and performance marketing trends.
Required Skills
- 5+ years of strong hands-on experience in Performance Marketing.
- Excellent expertise in Google Ads and Meta Ads.
- Strong understanding of lead generation and conversion optimization.
- Proven experience managing and scaling paid media campaigns.
- Strong knowledge of Google Analytics/GA4, Google Tag Manager, Meta Pixel, conversion tracking, and reporting tools.
- Excellent understanding of CPL, CAC, CPA, CTR, CPC, CVR, ROAS, ROI, and funnel metrics.
- Strong analytical and data-driven approach.
- Excellent campaign optimization and problem-solving skills.
- Ability to independently manage performance marketing budgets and targets.
- Strong communication and cross-functional collaboration skills.
Preferred
- Experience in Healthcare, Clinics, Medical, Wellness, or other lead-generation-driven businesses will be an advantage.
- Candidates with a proven track record of scaling campaigns while maintaining lead quality and ROI will be strongly preferred.
Ideal Candidate
We are looking for someone who is not just a campaign operator but a performance marketing expert who can take ownership of acquisition, identify what is working, eliminate what is not, and consistently drive high-quality leads and measurable business growth.
- If you are highly analytical, commercially driven, and have a strong track record in performance marketing, we would like to hear from you.
