Performance Marketing Specialist

Profile Overview:

Studio Mosaic is looking for smart, driven, and upbeat individuals who thrive in a fast-paced start-up environment. We are hiring a Performance Marketing Specialist with 2-5 years of experience in running Google & Meta Ads app install (CPI) campaigns. In this role, you'll manage mobile app user acquisition campaigns, drive ROI/ROAS through data-led optimization, and work closely with global clients.

Company Overview:

Studio Mosaic is an award-winning, growth-focused mobile app marketing agency that helps appreneurs and enterprises launch and scale their mobile apps globally. We have worked on 800+ app projects with 450+ clients and are consistently recognized by Clutch, BusinessofApps, and others as one of the leading app marketing agencies worldwide. Our clients include Sachin Saga, Healthify, Aditya Birla, Sony, Yatra, 3M, HCL, and several international apps.

Roles & Responsibilities:

• Plan, execute, and scale user acquisition (app install) campaigns with a strong focus on Google & Meta Ads
• Analyze campaign and post-install performance using tools like Appsflyer, Adjust, Amplitude, Firebase
• Use data-driven insights to optimize for KPIs such as ROAS, LTV, and in-app engagement
• Run A/B and Multivariate tests to improve campaign effectiveness
• Maintain internal dashboards and track daily performance
• Share weekly reports with clients, including performance insights and future strategies
• Collaborate with Account Managers on account strategy
• Communicate regularly with clients to share updates and recommendations

Skills & Requirements:

• 2-5 years of experience in PPC / User Acquisition, preferably in mobile app marketing
• Strong hands-on expertise in Google & Meta Ad Campaigns
• Experience with attribution tools (AppsFlyer, Adjust, Branch) and analytics platforms (Firebase, Mixpanel, Amplitude)
• Strong analytical mindset and comfort with data & Excel
• Familiarity with App Store Connect / Google Play Console / Meta Dashboard is a plus
• Ability to visualize creative concepts and coordinate with the design team
• Excellent verbal and written English communication
• A strong passion for mobile apps and digital marketing

Every great career has a turning point & this might be yours. Apply now!