Google Ads / Performance Marketing Specialist – Inbound Travel
Experience: 4–8 Years | Industry: Travel & Tourism | Location: Gurgaon
We are looking for a Google Ads / Performance Marketing Specialist with proven experience in international lead generation, preferably in the travel and tourism industry.
Key Responsibilities
- Plan, execute and optimise Google Ads campaigns to generate qualified inbound travel enquiries.
- Target travellers from USA, UK, Canada, Australia and key European markets
- planning trips to India.
- Conduct keyword research, competitor analysis and search-intent targeting.
- Optimise campaigns for quality leads, CPL, conversion rate and bookings, not just clicks.
- Set up and monitor conversion tracking through GA4/GTM and Google Ads.
- Analyse lead quality and continuously optimise keywords, ads, audiences and landing pages.
- Work closely with the sales team to improve lead-to-booking conversion.
Requirements
- 4–8 years of hands-on Google Ads experience.
- Proven track record in international B2C lead generation.
- Travel/hospitality experience preferred.
- Strong knowledge of Google Ads, GA4, GTM and conversion tracking.
- Strong analytical and performance-driven approach.
Primary KPI: Generate high-quality international travellers enquiries that convert into India tour bookings.
Interested candidates may send their CVs to [Confidential Information]
