Performance Marketing

We are seeking a motivated and detail-oriented Performance Marketing Executive to join our digital agency. The ideal candidate will assist in executing performance marketing campaigns, analyzing data, and optimizing strategies to drive traffic and conversions. This role is perfect for someone eager to learn and grow in the digital marketing field, working closely with senior team members to achieve client goals.

• Assist in planning and executing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and Instagram.
• Monitor campaign performance and analyze key metrics such as CTR, CPC, CPA, and ROI.
• Conduct A/B testing to optimize ad creatives, landing pages, and overall campaign effectiveness.
• Support in budget management and allocation to maximize campaign ROI.
• Collaborate with creative and content teams to ensure alignment with campaign objectives.
• Prepare performance reports and provide insights for continuous improvement.
• Stay updated with the latest trends in digital marketing and performance advertising.
• Assist in keyword research, audience targeting, and bid management.
• Coordinate with senior marketers to implement strategic recommendations for campaign optimization.

• Understanding of digital marketing platforms like Google Ads, Facebook Ads, and Instagram.
• Analytical skills to interpret data and provide actionable insights.
• Familiarity with A/B testing and conversion rate optimization (CRO).
• Strong attention to detail and ability to work with data and spreadsheets.
• Ability to collaborate effectively with creative and content teams.
• Eagerness to learn and adapt to new digital marketing trends and tools.
• Good communication skills for reporting and teamwork.
• Ability to manage time and prioritize tasks effectively.
• Strong problem-solving skills and a proactive attitude.