Performance Marketing Specialist (2–5 Years Experience)

Location: Gandhinagar, Gujarat

Hours: 8:00 AM – 5:00 PM

Compensation: No bar for the right candidate

About the Role

At Timan IT Consultancy, we're looking for a Performance Marketing Specialist who's ready to take full ownership of paid growth across Google Ads, Meta Ads, and LinkedIn Ads for multiple service-based brands.

You'll run experiments, diagnose funnel issues (impressions clicks leads bookings revenue), and implement data-driven solutions to scale performance fast.

You'll work on diverse and fast-growing industries including Hospitality, Migration & Education Services, Cleaning, Printing, Beauty/Clinic, and Entertainment/Events.

What You'll Do

Plan & launch full-funnel campaigns (TOFU/MOFU/BOFU) across Google, Meta, and LinkedIn.
Drive results like table bookings, consult leads, quote requests, ticket sales, and memberships.
Identify and fix funnel leaks — targeting, bidding, creatives, landing pages, and forms.
Conduct creative and offer testing across ad formats (UGC, carousel, reels, static).
Analyze performance with GA4, GTM, UTMs, and Looker Studio dashboards.
Collaborate on landing page optimization (CRO) for higher conversion rates.
Manage budget pacing, forecasting, and reporting to meet ROAS/CPL/CAC goals.
Maintain ad compliance and brand safety for industries like clinics, migration, and events.

Must-Haves

2–5 years of hands-on experience in Google Ads and Meta Ads (LinkedIn Ads preferred).
Proven track record in service-based industries (hospitality, beauty, cleaning, migration, etc.).
Strong analytical and troubleshooting skills across marketing funnels.
Expertise in GA4, GTM, UTMs, Excel/Sheets, Looker Studio.
Result-oriented mindset with clear communication and reporting skills.

Nice-to-Haves

CRM knowledge: HubSpot or Zoho (lead tracking, lifecycle).
Experience with Hotjar/Clarity, Webflow/WordPress/Unbounce.
Understanding of HTML/CSS for landing page tweaks.
Ability to write ad copy in Gujarati or Hindi.
Familiarity with WhatsApp Business API for lead engagement.

Performance Metrics You'll Own

Hospitality: bookings, ROAS, cost/booking
Migration/Education: consults, CPQL, SQLs
Cleaning: quote requests, call conversions, CPA
Printing: form fills, reorder rate, AOV
Beauty: appointment CVR, CAC, retention
Entertainment: ticket sales, CPA/ticket, ROAS

Why Join Timan IT Consultancy

Work on a multi-industry portfolio with creative freedom

See direct business impact through your campaigns

Collaborate with a smart, supportive, and fast-moving team

Competitive pay — no bar for the right candidate

How to Apply

Send your CV + 3 case studies to [HIDDEN TEXT]

Use the subject line: Performance Marketer — Gandhinagar

Include:

Before/after metrics (CPL/CPA/ROAS/bookings)
A funnel diagnosis and how you fixed it
Screenshots or dashboards (redacted) supporting your results