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Job Description

Performance Marketing Executive (D2C + B2B)

Location:Gurgaon

Experience:1.5-3 years Salary:Up to 30,000/month

Notice Period:Immediate joiners preferred

About The Role

We are seeking a Performance Marketing Executive with experience in both D2C e-commerce and B2B lead generation. The role involves managing end-to-end campaigns, optimizing funnels, and driving measurable growth across revenue and lead acquisition.

Key Responsibilities

  • Plan, execute, and optimize campaigns on Google Ads (Search, Shopping) and Meta Ads
  • Manage D2C eCommerce campaigns and B2B lead generation funnels
  • Optimize for ROAS, CPL, and lead quality
  • Handle product feeds, audiences, bidding strategies, and conversion tracking
  • Improve landing pages, creatives, and CTAs to boost conversions
  • Conduct A/B testing across ads, audiences, and funnels
  • Track, analyze, and report campaign performance
  • Implement automation workflows for lead nurturing and reporting

Requirements

  • 1-3 years of performance marketing experience
  • Strong expertise in Google Ads (including Shopping) and Meta Ads
  • Experience in both D2C (e-commerce) and/or B2B lead generation
  • Familiarity with Google Merchant Center, CRM tools, and tracking systems
  • Understanding of customer journeys, funnels, and conversion optimization
  • Analytical mindset with strong problem-solving skills

Preferred Skills

  • Experience with Shopify, WooCommerce, HubSpot, Zoho, or similar tools
  • Knowledge of GA4, attribution models, and lead scoring
  • Ability to scale campaigns efficiently while maintaining ROI

Interested Candidates can directly contact or can share their cv on whatsapp 7678236147

This job is provided by Shine.com

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About Company

Job ID: 148903301

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