Manager - Performance Marketing

The Role

• Manage and optimize online campaigns to drive growth in target markets
• Strategize and monitor performance marketing campaigns to generate leads for our courses.
• Work with sales teams to drive the end outcomes of generating enrolments into the program
• Monitor lead quantity and quality metrics to maximize enrolments within the defined budgets
• Plan and implement engagement activities for lead nurturing (for example - webinars, email based outreach, cross-sell, etc)
• Prepare and/or review marketing collaterals for various courses
• Identify new vendors and campaigns to grow leads at top of the funnel
• Create daily, weekly, monthly reporting to drive business goals
• Provide insights into market conditions, competitor activity and customer behavior etc

Requirements

• At least 3 - 4 years of experience in marketing with a focus on digital marketing with a Management/MBA degree
• Excellent working knowledge of ad platforms like Google Adwords, (Search, Discovery, Display, Youtube , Perf max), Facebook, LinkedIn ad networks, etc. including how to set up campaigns from scratch or modify existing ones
• Experience in managing a team of digital marketers
• Past experience in running large and successful lead nurturing campaigns
• Excellent communications skills both verbal and written.
• Ability to think analytically and good data-crunching skills, proficient user of Excel as well as CRM tools for example Web engage etc.
• Very strong focus on execution
• Ability to collaborate with cross-functional teams whether internal or external, ability to generate results through influence rather than authority

Location: Gugraon