Performance Marketing

We are looking for a Performance Marketer with at least 1 year of experience in managing paid advertising campaigns. The candidate should have good knowledge of Meta Ads (Facebook & Instagram) and Google Ads, and be comfortable working with data to improve campaign performance.

Key Responsibilities

1. Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns
2. Manage and optimize Google Ads campaigns4.
3. Track and analyze campaign performance to improve results
4. Conduct basic A/B testing on ads and audiences
5. Monitor key metrics such as leads, conversions, CPC, and ROAS
6. Prepare simple performance reports
7. Stay updated with the latest digital advertising trends

Required Skills & Experience

1. 1+ year experience in performance marketing or paid advertising
2. Hands-on experience with Meta Ads Manager
3. Working knowledge of Google Ads
4. Basic understanding of targeting, retargeting, and conversions
5. Analytical mindset with attention to detail
6. Good communication and time-management skills

Preferred Skills (Good to Have)

Knowledge of Google Analytics or similar tools

Basic understanding of landing page optimization