Performance Marketing Manager

Introduction

Zaggle is a B2B2C SaaS FinTech company, digitizing spends to drive growth and unlock value through automated and innovative workflows. Zaggle is a market leader in the space of Spend Management and is one of the few profitable and listed (NSE: ZAGGLE) new age companies in India. We offer to corporates a unified software cum payments platform for the employee expense, benefits, rewards as well as their vendor payments and channel incentives. We are factor agnostic and offer a variety of payments instruments including corporate credit cards, purchase cards, virtual cards, Prepaid cards, wearables etc issued in partnership with leading banks like Kotak Mahindra Bank, ICICI Bank, Yes Bank, SBI Cards, IndusInd Bank amongst others.

Our platform solutions are sector-agnostic, and our network of corporate customers covers the BFSI, Technology, Healthcare, Manufacturing, FMCG, Infrastructure and Automobile industries, among others. Some of our well-known customers include TATA Steel, Persistent Systems, Toshiba, Inox, Pitney Bowes, Wockhardt, PCBL (RP Sanjiv Goenka Group) and Greenply Industries to name a few.

Visit us at www.zaggle.in to know more about us!

Position Overview

We are looking for a hands-on and analytically strong Performance Marketing Executive with 5 + years of specialization in Google Search. This role will focus on scaling high-intent user acquisition through search-led demand capture, while optimising CAC, conversion rates, and ROI across the funnel. The role complements broader app growth efforts by owning bottom-of-funnel efficiency and intent-based acquisition.

Key Responsibilities

Google Search Campaign Execution & Optimisation

Plan, launch, and continuously optimise Google Search campaigns across brand, generic, competitor, and category keywords.

Structure accounts for scalability, efficiency, and Quality Score improvement.

Own keyword expansion, pruning, and search term mining.

Performance Optimisation & Experimentation

Conduct regular A/B tests on ad copies, extensions, bidding strategies, and landing pages.

Improve CTR, Quality Score, CVR, CPA/CAC, and ROAS through data-driven optimisation.

Collaborate with product and landing page teams to improve conversion performance.

Analytics, Tracking & Reporting

Track and analyze performance using Google Ads, GA4, Looker Studio, and internal dashboards.

Monitor full-funnel metrics including intent-to-install, activation, and transaction signals where applicable.

Share regular performance reports with clear insights and optimisation actions.

Budget & ROI Ownership

Manage and optimize daily and monthly budgets across search campaigns.

Allocate spends dynamically based on performance, marginal ROI, and business priorities.

Key Requirements

5+ years of hands-on experience managing Google Ads Search campaigns with meaningful budget ownership.

Strong understanding of keyword match types, bidding strategies, attribution, and conversion tracking.

Proficiency with Google Ads, GA4, Looker Studio, Excel (or equivalent).

Strong analytical and quantitative skills with attention to detail.

Clear communication and structured reporting abilities.