Performance Marketing Manager

About the Role: We are looking for a highly analytical, ROI-driven Performance Marketer with a proven record of leading successful campaigns. The ideal candidate should excel in strategy, optimisation, funnel management, automation, and performance analytics.

Key Responsibilities:

1. Strategy & Planning: Create end-to-end performance marketing strategies for monthly, seasonal, flash sale, and promotional campaigns.
2. Define funnel strategy for awareness → engagement → conversion → retention.
3. Develop audience segmentation & persona-based targeting strategies.
4. Plan campaign roadmaps aligned with business goals, revenue targets & seasonality.
5. Strategise retargeting & remarketing flows to maximise conversion rates.
6. Paid Advertising & Campaign Management: Plan, launch, optimise, and scale campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Instagram & Facebook).
7. Daily optimisation focused on ROAS, CTR, CPA, and conversions. A/B test creatives, copy, CTAs & landing pages.
8. Must have a proven record of driving high-performance paid ads.
9. Funnel, CRM & Automation (LeadSquared Expertise): Manage full-funnel performance from lead acquisition → nurturing → conversion.
10. Use LeadSquared CRM for lead segmentation, drip campaigns, automated journeys, and improved lead quality & conversion.
11. WhatsApp & Email Marketing: Execute targeted WhatsApp campaigns using Wati or LeadSquared. Run email blast campaigns for promotions, updates, and offers. I
12. Improve open rate, CTR & conversions through testing and segmentation.
13. Analytics, Tracking & Reporting: Analyse performance using GA4, Meta Ads Manager, Google Ads dashboard, LeadSquared Insights.
14. Implement pixels, events, and UTM tracking. Create weekly dashboards and monthly performance reports.
15. Budget & Forecasting: Allocate budgets based on campaign priority & seasonal demand. Forecast outcomes and share projections with leadership.
16. Collaboration & Execution: Work closely with designers and content creators for ad assets. Support seasonal campaigns, flash sales, and ROI-driven promotions. Suggest new content/data-led ideas to grow performance channels.

Required Skills

- Meta Ads & Google Ads expertise

- Strong command of LeadSquared CRM

- Experience in WhatsApp & Email blast tools

- Analytical mindset

- Proven record of achieving strong ROAS

- Understanding of acquisition & retargeting funnels. Bonus Skills

- Landing page optimisation

Automation tools: Knowledge about LSQ, Wati, Exotel

Qualifications - Bachelor's degree in Marketing, Business, Analytics, or related - 2–4 years of experience in performance marketing

Compensation: As per industry standards.

Experience: 2–4 years Type: Full-Time

Location: Hyderabad (Madhapur Corporate Office)