Performance Marketing Manager | Remote

Performance Marketing Manager

Company: Varun Digital Media Solutions Pvt. Ltd.

Job Type: Full-Time

Work Mode: Work From Office / Remote

Shift: 4:00 PM – 1:00 AM IST

Job Summary

We are looking for an experienced and results-driven Performance Marketing Manager to plan, execute, and optimize paid digital marketing campaigns across multiple platforms. The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, lead generation, campaign optimization, and performance analytics.

Key Responsibilities

• Plan and manage paid marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
• Develop strategies to generate high-quality leads and maximize conversions.
• Monitor campaign performance, CPL, CPA, ROAS, CTR, conversion rates, and other KPIs.
• Perform keyword research, audience targeting, competitor analysis, and campaign optimization.
• Create and test different ad copies, creatives, landing pages, and audience segments.
• Manage campaign budgets and ensure maximum ROI.
• Analyze campaign data and prepare regular performance reports.
• Identify opportunities to improve lead quality, conversion rates, and overall campaign performance.
• Work closely with the sales and creative teams to align marketing campaigns with business objectives.
• Stay updated with the latest trends, tools, and best practices in performance marketing.

Required Skills

• 3–5 years of hands-on experience in Performance Marketing / Paid Advertising.
• Strong knowledge of Google Ads and Meta Ads.
• Experience in B2B lead generation and conversion-focused campaigns.
• Strong understanding of Google Analytics, conversion tracking, pixels, and campaign analytics.
• Excellent analytical and problem-solving skills.
• Experience with A/B testing and campaign optimization.
• Good communication and reporting skills.
• Ability to work independently and achieve performance targets.

Preferred

• Experience in Digital Marketing / Website Development / Social Media / IT Services sales.
• Experience managing international campaigns, especially US/UK markets, is an added advantage.

Interested can share your resume at [Confidential Information]