Performance Marketing Manager

CTC - 20-25 Lpa

Exp - 6+ years

Budget spend should be 5-6 crores

Strong hands-on expertise in Google Ads, Meta Ads, Google Analytics, GTM, and

performance tracking tools

Key Responsibilities

Own and manage large-scale performance marketing budgets, ensuring efficient

spend and strong ROI

Lead end-to-end strategy, execution, and optimization across platforms such as

Google Ads, Meta (Facebook & Instagram), Bing, and other paid channels

Develop full-funnel acquisition strategies (awareness, consideration, conversion,

retention) aligned with business goals

Drive campaign planning, forecasting, and budget allocation at scale

Analyze performance metrics (CAC, LTV, ROAS, CPA) and translate data into actionable

insights

Oversee ad creatives, landing page performance, and conversion optimization in

collaboration with design and product teamsConduct advanced experimentation (A/B testing, audience expansion, bid strategies,

new channels)

Build and maintain strong reporting frameworks and dashboards for leadership

visibility

Stay updated with industry trends, platform changes, and emerging growth opportunities

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