About Vtalix
At vtalix, we are committed to empowering individuals to navigate life's challenges with ease and clarity. Our brand fosters compassionate, meaningful conversations that provide support and guidance to those seeking balance and well-being. By emphasising empathy and human connection, we aim to offer comfort and practical insights to help manage life's complexities. Through our supportive approach, we strive to uplift and inspire those we serve.
Key Responsibilities
- Plan, execute, and scale paid campaigns across Meta (Facebook/Instagram) and Google Ads
- Drive high-intent conversions (bookings, purchases, sign-ups)
- Build and optimise full-funnel campaign structures (TOF, MOF, BOF)
- Set up and manage Pixel, Conversion API (CAPI), and event tracking
- Identify drop-offs in the funnel and continuously improve conversion rates
- Collaborate with creative teams to test and iterate on high-performing ad creatives
- Monitor campaign performance daily and make data-backed decisions
- Optimise budgets based on performance, scalability, and ROI signals
- Build clear, actionable reports
Requirements
- 4+ years of hands-on experience in performance marketing
- Proven track record of generating consistent bookings, purchase or revenue through ads
- Strong expertise in Meta Ads and Google Ads
- Deep understanding of Meta Pixel, Conversion API (CAPI), event tracking, Attribution, tracking issues, and data discrepancies
- Experience with landing page optimisation and conversion funnels
