Performance Marketing Manager

About Company:

VeeFly is one of the fastest-growing bootstrapped startups in the Ad-tech and Creator-tech domain. Our journey is a masterclass in organic scale: we've grown from a 2-person founding team to a 70+ strong global workforce by building products that people actually want.

To date, we've helped over 56,000+ global creators gain traction, powering an incredible 6.9B+ views. But we are just getting started.

We are transitioning from a high-growth startup to an AI-first powerhouse. At VeeFly, you get the best of both worlds: the financial stability of a profitable, bootstrapped business and the intellectual challenge of a cutting-edge AI lab.

Link

www.veefly.com

Job Summary:

We're looking for a data-obsessed Performance Marketing Manager who thrives on experimentation, optimization, and scaling paid campaigns.

In this role, you will plan, launch, optimize, and scale high-performing digital campaigns across multiple advertising platforms, while working closely with creative, analytics, product, and CRM teams to drive customer acquisition and revenue growth.

You'll play a key role in turning marketing spend into measurable business outcomes.

Key Responsibilities:

Campaign Strategy & Execution

• Plan, launch, and manage paid campaigns across Meta Ads, Google Ads (Search, Display, PMax, Demand Gen, YouTube), and Microsoft Bing Ads
• Build high-performing campaign structures including ad sets, audiences, ad groups, creatives, and bidding strategies
• Design and run A/B tests on creatives, messaging, landing pages, and audience segments
• Manage campaign budgets and pacing to maximize ROI and scale profitable campaigns

Performance Optimization

• Continuously optimize campaigns to improve CPA, ROAS, CTR, CPC, Conversion Rate, and LTV
• Identify high-performing audience segments and scale winning campaigns
• Conduct keyword research, audience segmentation, and competitor benchmarking
• Implement advanced targeting strategies including retargeting, lookalike audiences, and custom segments

Analytics & Tracking

• Set up and manage tracking via Google Tag Manager, Google Analytics 4, Meta Pixel, and Bing UET
• Monitor funnel performance and attribution models across channels
• Prepare weekly and monthly performance reports with actionable insights
• Identify opportunities to improve conversion funnels and campaign efficiency

Creative & Cross-Functional Collaboration

• Collaborate with design and content teams to develop high-performing ad creatives
• Provide data-driven creative briefs based on campaign insights
• Work with product and CRO teams to optimize landing pages and improve conversion rates

Who You Are

• 2–4 Years in the Trenches: You've managed significant monthly spends and have the receipts to prove your success.
• MBA in Marketing from a Tier 1 Institute (IIM or equivalent) or B.Tech/B.E. from a Tier 1 Institute (IIT, NIT, or equivalent).
• Strong expertise in Meta Ads Manager (Facebook & Instagram)
• Proficiency in Google Ads (Search, Display, PMax, YouTube, Demand Gen)
• Experience managing campaigns on Microsoft Advertising (Bing Ads)
• Strong understanding of campaign objectives, bidding strategies, and audience targeting
• Experience with Google Analytics 4, Google Tag Manager, and tracking pixels
• Strong analytical skills with proficiency in Excel / Google Sheets
• Experience running A/B tests and interpreting campaign performance data

The Edge

• Experience with additional platforms such as LinkedIn Ads, TikTok Ads, Snapchat Ads, or programmatic DSPs
• Experience in SaaS, AdTech, D2C, Creator Economy, or Growth Marketing environments
• Familiarity with CRM tools like HubSpot, Zoho, Salesforce, or customer lifecycle platforms
• Basic knowledge of SQL or Python for marketing data analysis

Why Join Us

• Work at the intersection of AI, creator economy, and performance marketing
• Opportunity to own campaigns that scale globally
• Fast-paced startup environment with high ownership and experimentation
• Collaborate with a team passionate about growth, data, and innovation

To apply please share your resume at [Confidential Information]