Performance Marketing Manager

Must have skills required :

Customer acquisition, D2c marketing, Facebook & Google Ads, FMCG/Health&Nutrition Domain, Paid Media Expertise, SEO/ SEM, Google Analytics

Good to have skills :

Competitor Analysis, Content Strategy, Klaviyo, Retention marketing, US Market Familiarity, Project management

Pet Health and Wellness Company (One of Uplers Clients) is Looking for:

Senior Digital Marketing Manager- Remote who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.

Role Overview Description

We are a pet health and wellness company committed to providing innovative solutions for dogs. Our flagship product is an all-in-one powder supplement designed to support various aspects of canine health, including oral, joint, digestive, skin, and coat health. We are driven by a deep passion for pets and a mission to enhance their lives through high-quality, scientifically backed products.

Position Overview:

We are seeking a data-driven and results-oriented Growth Marketing Specialist to join our dynamic team. This role is ideal for a marketing professional with 5+ years of experience who is passionate about scaling innovative brands. As the Growth Marketing Specialist, you will be responsible for developing, executing, and optimizing strategies that drive customer acquisition, engagement, and retention.

This position is pivotal in expanding our reach and ensuring that more pet owners can discover the benefits of our premium, scientifically-backed pet health products.

Key Responsibilities:

Customer Acquisition:

Develop and execute growth-focused campaigns across paid, owned, and earned channels, including search, social media, email, and content marketing.

Design and manage A/B tests to improve campaign performance and conversion rates.

Data Analysis & Optimization:

Analyze campaign performance metrics to identify trends and opportunities for optimization.

Use data insights to refine targeting strategies and improve ROI across marketing efforts.

Content Strategy:

Collaborate with the creative and content teams to produce engaging assets that drive traffic and conversions.

Ensure all marketing materials are aligned with our brand's voice and mission.

Retention Marketing:

Implement lifecycle marketing strategies, including email and loyalty programs, to improve customer retention and lifetime value.

Leverage CRM tools to personalize customer journeys and communications.

Collaboration & Coordination:

Work closely with the product, sales, and customer support teams to align marketing strategies with business goals.

Manage relationships with external agencies and partners to maximize campaign efficiency.

Market Research:

Stay updated on trends in the pet health and wellness industry.

Conduct competitive analyses to identify opportunities for growth.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in growth or performance marketing, preferably in the health, wellness, or pet industry.
• Proven track record of driving customer acquisition and improving retention.
• Proficiency in tools such as Google Analytics, Facebook Ads Manager, Google Ads, and CRM platforms.
• Experience with A/B testing and data-driven decision-making.
• Proven expertise in Klaviyo or related marketing automation tools.
• Experience working with U.S.-based markets or clients is a plus.
• Experience working in a startup environment.

Key Skills:

• Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
• Expertise in paid media, SEO/SEM, email marketing, and customer journey mapping.
• Excellent communication and project management skills.
• Creative problem-solving abilities with a test-and-learn mindset.
• Passion for pets and commitment to enhancing their well-being.