Performance Marketing Manager

Times Internet

Noida, India

3-5 Years

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Posted 13 days ago
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Job Description

About the Role

ET Learning is looking for a hands-on Performance Marketing Manager to drive user acquisition and revenue growth through Meta, Google, and Web Performance Campaigns. You will own the end-to-end execution, optimization, and scaling of paid campaigns across multiple digital channels while delivering strong business outcomes through improved CAC, ROAS, and conversions.

This role is ideal for someone who has managed high-scale performance marketing budgets and has experience in EdTech, Subscription Businesses, D2C, or App-based products.

Key Responsibilities

Paid Performance Marketing

Plan, launch, manage, and optimize campaigns across Meta (Facebook, Instagram, Reels, WhatsApp), Google Ads (Search, Display, Performance Max, YouTube), and Web Campaigns.
Manage monthly digital marketing budgets of ₹50 Lakhs–₹3 Crores.
Drive customer acquisition, lead generation, subscriptions, and revenue growth while maintaining target CAC and ROAS.
Continuously optimize campaigns based on CTR, CPC, CPM, CPA, Conversion Rate, and ROAS.

Campaign Optimization & Analytics

Develop audience strategies, remarketing campaigns, lookalike audiences, keyword targeting, and bid optimization.
Perform A/B testing across creatives, landing pages, ad copies, and audience segments.
Monitor campaign performance using Google Analytics (GA4), Meta Ads Manager, Google Ads, and reporting dashboards.
Ensure accurate implementation of Meta Pixel, Google Tag Manager, Google Conversion Tracking, and Conversion API (CAPI).

Web & Landing Page Performance

Improve website conversion rates through landing page optimization and funnel analysis.
Work closely with Product and Design teams to enhance user journeys and maximize conversions.
Identify funnel drop-offs and recommend data-driven improvements.

Cross-functional Collaboration

Partner with Creative teams to develop high-performing ad creatives and campaign messaging.
Work closely with Analytics, Product, and Sales teams to improve campaign effectiveness and lead quality.
Monitor competitor campaigns and identify new growth opportunities.

Required Skills

Strong hands-on experience with Meta Ads Manager and Google Ads.
Expertise in Search, Display, YouTube, Performance Max, and Social Media Advertising.
Experience managing Web Performance Campaigns for lead generation and customer acquisition.
Strong understanding of GA4, Google Tag Manager, Meta Pixel, Conversion API, and attribution models.
Excellent analytical skills with proficiency in Excel/Google Sheets.
Ability to scale campaigns while improving CAC, CPL, and ROAS.

Experience Required

3–5 years of experience in Performance Marketing.
Proven experience managing monthly digital ad spends of ₹50 Lakhs–₹3 Crores.
Experience in EdTech, Online Learning, Subscription Businesses, FinTech, Consumer Internet, or D2C Brands is preferred.
Demonstrated success in scaling Meta, Google, and Web acquisition campaigns with measurable business impact.

Preferred Tools