Performance Marketing Manager

Job Title: Performance Marketing Manager

Location: Gurugram, Haryana

Salary: ₹40,000 – ₹55,000 per month + Attractive Incentives

About the Role

We are looking for a hands-on Performance Marketing Manager who can independently plan, create, execute, and optimize complete digital marketing campaigns. This is an execution-focused role where the selected candidate will be responsible for generating high-quality B2B leads through digital marketing.

The ideal candidate should be capable of creating ad creatives, writing compelling ad copies, building landing pages, setting up tracking, launching Meta and Google Ads campaigns, and continuously optimizing campaign performance without relying on external agencies, graphic designers, or copywriters.

Key Responsibilities

• Plan, execute, and optimize lead generation campaigns across Meta Ads and Google Ads.

• Generate qualified B2B leads for CCTV, Fire Alarm Systems, Access Control Systems, Networking Solutions, Building Automation, IP PBX, and other Electronic Security Solutions.

• Design high-converting ad creatives using Canva, Adobe Photoshop, or similar tools.

• Write compelling ad copies, including headlines, primary text, descriptions, and call-to-actions.

• Build and optimize landing pages using WordPress, Elementor, or similar platforms.

• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Google Ads Conversion Tracking.

• Conduct audience research, competitor analysis, keyword research, and campaign planning.

• Perform A/B testing on creatives, ad copies, audiences, and landing pages.

• Monitor campaign performance and continuously optimize CPL, CPC, CTR, Conversion Rate, and ROAS.

• Create basic promotional videos using CapCut, Adobe Premiere Pro, or similar tools.

• Prepare weekly and monthly campaign performance reports.

• Stay updated with the latest digital marketing trends and advertising platform updates.

Must-have Qualifications

• 3–6 years of hands-on experience in Performance Marketing or Digital Marketing.

• Strong expertise in Meta Ads Manager and Google Ads (Search, Display, Performance Max, and Remarketing).

• Proven experience generating qualified B2B leads through paid marketing campaigns.

• Hands-on experience writing high-converting ad copies.

• Hands-on experience creating ad creatives using Canva or Adobe Photoshop.

• Strong understanding of campaign metrics, including CPL, CPC, CTR, Conversion Rate, and ROAS.

• Must be able to independently manage complete digital marketing campaigns from strategy to optimization.

• Must be located within commuting distance of Gurugram, Haryana, India.

Preferred Qualifications

• Experience with LinkedIn Ads for B2B lead generation.

• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Google Ads Conversion Tracking.

• Experience building landing pages using WordPress and Elementor.

• Basic video editing skills using CapCut or Adobe Premiere Pro.

• Experience managing monthly advertising budgets of ₹2 Lakhs or above.

• Industry experience in Electronic Security, ELV, CCTV, Fire Alarm Systems, Access Control Systems, Networking, IT Infrastructure, Building Automation, System Integration, or any B2B Technology company.

Why Join Us

• Opportunity to own and drive end-to-end performance marketing campaigns.

• Complete ownership of campaign strategy, execution, and optimization.

• Performance-based incentives and career growth opportunities.

• Work in a collaborative and fast-growing environment where your ideas and execution directly impact business growth.