Performance Marketing Manager

We are looking for a data-driven and result-oriented Performance Marketing Manager to lead our digital growth and lead generation efforts. This role requires strong expertise in managing paid marketing channels, optimizing ad spends, and driving end-to-end funnel performance across platforms.

The ideal candidate will be responsible for generating high-quality leads, managing monthly ad budgets, and ensuring strong conversion rates through continuous optimization across platforms like Google, Meta, LinkedIn, and Instagram.

Key Responsibilities:

1. Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn.
2. Drive consistent and high-quality lead generation aligned with business targets.
3. Manage end-to-end campaign lifecycle from strategy to execution and optimization.

1. Plan and allocate monthly ad budgets effectively across channels.
2. Monitor ad spends to ensure optimal utilization and maximum ROI.
3. Continuously optimize campaigns to reduce CPL (Cost per Lead) and improve conversion rates.
   

1. Own the entire marketing funnel from awareness to lead conversion.
2. Work closely with sales teams to ensure effective lead handover and conversion tracking.
3. Analyze user behavior and optimize landing pages, creatives, and targeting for better performance.

1. Track and analyze campaign performance using tools like Google Analytics, Ads Manager, etc.
2. Generate insights on campaign effectiveness, audience behavior, and channel performance.
3. Use data-driven approaches to improve campaign outcomes and scale successful strategies.

1. Run A/B tests on creatives, audiences, and funnels to identify high-performing strategies.
2. Explore new channels, formats, and growth opportunities to scale performance marketing efforts.
3. Drive full-funnel growth marketing initiatives to improve acquisition and conversion.

1. Collaborate with design, content, and sales teams to align campaigns with business goals.
2. Ensure consistency in brand messaging and campaign communication across platforms.
3. Work closely with internal teams to improve lead quality and conversion outcomes.

Key Requirements:

1. 3–6 years of experience in performance marketing or digital marketing roles.
2. Strong hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
3. Proven track record of driving lead generation and optimizing ad performance.
4. Strong understanding of marketing funnels, conversion tracking, and attribution models.
5. Experience in budget planning and ROI-driven campaign management.
6. Analytical mindset with the ability to interpret data and make informed decisions.
7. Excellent communication and coordination skills.
8. Ability to work in a fast-paced, performance-driven environment.