Performance Marketing Manager( Apparel/Fashion Industry)-Salary up to 10.00 Lacs PA

Job Overview

looking for a results-driven Performance Marketing Manager with relevant experience in the apparel, fashion, or retail industry. The candidate will be responsible for planning and executing digital marketing campaigns to drive online sales, customer acquisition, brand visibility, and overall business growth.

The ideal candidate must have hands-on experience in paid advertising, campaign optimization, e-commerce marketing, and performance analytics.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads (Facebook and Instagram), Google Ads, YouTube, and other relevant digital platforms.
• Drive online sales, website traffic, customer acquisition, and revenue growth.
• Develop marketing campaigns for seasonal collections, festive sales, product launches, and promotional offers.
• Analyze campaign performance and customer behavior to identify opportunities for growth.
• Collaborate with creative, merchandising, e-commerce, and sales teams to develop effective marketing campaigns.
• Implement retargeting and remarketing strategies to improve conversions and repeat purchases.
• Monitor competitors digital marketing strategies and industry trends.
• Prepare performance reports and recommend data-driven improvements.
• Ensure efficient utilization of marketing budgets and achievement of business objectives.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 4–8 years of experience in performance marketing.
• Mandatory experience in the apparel, fashion, or retail industry.
• Strong hands-on expertise in Meta Ads Manager and Google Ads.
• Experience in e-commerce marketing, customer acquisition, and conversion optimization.
• Knowledge of Google Analytics 4 and digital campaign tracking.
• Strong analytical, communication, and problem-solving skills.

Key Performance Indicators (KPIs)

• Online sales and revenue growth.
• Return on Ad Spend (ROAS).
• Customer Acquisition Cost (CAC).
• Website conversion rate.
• Campaign profitability and budget optimization.
• Customer retention and repeat purchase rate.

Salary-up to 10.00 lacs PA

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