Performance Marketing Manager

Performance Marketing Manager

Location: Gurugram

Experience: 3 - 7 years

About the role

Cars24 is looking for a hands-on Performance Marketing Manager to own paid acquisition across Google and Meta. You'll build and optimize campaigns for both sides of our business: customers looking to buy a car and customers looking to sell one.

We're especially interested in candidates who have managed performance marketing in-house for D2C brands, e-commerce businesses, or consumer internet companies.

What you'll do

• Plan, launch, and optimize campaigns across Google Ads and Meta Ads for Cars24's buy and sell journeys.
• Manage campaign budgets, bidding, audiences, keywords, placements, and account structure to meet acquisition and business targets.
• Track and improve key metrics such as qualified leads, conversions, CPA, CAC, ROAS, and cost per transaction.
• Run structured tests across audiences, creatives, ad copy, campaign formats, and landing pages; use the results to improve performance.
• Work with creative, product, analytics, and business teams to improve campaign assets, landing pages, conversion flows, and lead quality.
• Monitor campaign performance regularly and share clear, actionable insights and forecasts with stakeholders.
• Ensure accurate campaign tracking and measurement using tools such as GA4, Google Tag Manager, pixels, and conversion APIs.
• Keep up with changes in Google and Meta advertising platforms and apply relevant updates to campaign strategy.

What we're looking for

• 3 - 7 years of hands-on performance marketing experience.
• Strong experience managing Google Ads and Meta Ads accounts, including campaign setup, optimization, budget allocation, and reporting.
• Recent experience with a D2C brand, e-commerce business, or consumer internet company; in-house brand-side experience is preferred.
• A track record of improving acquisition performance using data, testing, and ongoing campaign optimization.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel, conversion tracking, and performance reporting.
• Strong analytical skills and comfort working with campaign data, spreadsheets, and dashboards.
• Ability to work closely with creative and business teams and take ownership from campaign planning through performance review.

Good to have

• Experience managing large paid media budgets.
• Experience across both lead-generation and transaction-focused campaigns.
• Familiarity with attribution, landing-page optimization, and conversion rate improvement.
• Relevant agency experience, particularly where you directly managed campaign accounts for D2C or e-commerce clients.

We're looking for people who have personally managed and optimized campaigns. Please highlight the brands, platforms, budgets, and measurable results you've owned in your application.

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