Job description
Responsibilities:
- Plan and execute comprehensive paid digital marketing strategies, leveraging Google Search, Bing
Search, Google Analytics, YouTube Ads, Google Discovery Ads, and Demand Gen campaigns.
- Measure and analyze the performance of all digital marketing campaigns, and evaluate them against
pre-defined goals, focusing on ROI and KPIs.
- Identify key trends and insights from the data, and utilize these insights to optimize spending and
overall campaign performance.
- Brainstorm innovative and sustainable growth strategies to ensure the continuous evolution of digital
marketing initiatives.
- Strategize, implement, and assess experiments and conversion tests to improve campaign
effectiveness and efficiency.
- Collaborate closely with internal teams to develop and enhance ad copies and landing pages, as well as
to optimize the user experience throughout the customer journey.
- Coordinate with the content and design team to create compelling ad assets.
- Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels
and touchpoints.
- Foster collaborations with Google Partners to drive business growth and expansion.
- Implement and monitor conversion points, and optimize user funnels for maximum conversion rates.
- Evaluate emerging technologies and provide insights and recommendations for their adoption where
appropriate.
Requirements and Skills:
- A minimum of 3-5 years of experience in digital marketing is required.
- Demonstrable experience in setting up and optimizing Google Ads, Bing Ads, and social media
campaigns.
- Highly creative with a proven ability to identify target audiences and design digital campaigns for
effective lead generation.
- Experience in conducting A/B and multivariate experiments to enhance campaign performance.
- Strong analytical skills and a data-driven approach to decision-making.
- Profound knowledge of analytics tools such as Keyword Planner, Performance Planner, Google
Analytics 4 (GA4), Google Tag Manager.
- Familiarity with Google Ads Editor, Bing Editor, Tableau, and Salesforce is preferred.
- Proficiency in using MS Office Suite, particularly Excel and PowerPoint.
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
- Experience in optimizing landing pages and user funnels to drive higher conversion rates
